The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our Vision is all about.
To inspire moments of optimism and happiness… To create value and make a difference. Coca Cola has expressed its mission statement in three small lines. To refresh the world… The world needs refreshment and that is true.
This part of its mission is focused at the products that Coca Cola makes. The products are not spelt out clearly but the purpose for which they are made is clear. To inspire moments of optimism and happiness… The second line is more philosophic.
This is how Coca Cola generates positive value.
The third part is about creating a value and making a difference. There are several things that are not clear from the mission statement of Coca Cola.
First, it is not clear who its customers are. Second it is not clear what its products are. It could reverse the statement to include these factors.
A strong mission statement focuses on all these aspects. Another important thing that the statement lacks is specificity. It does not clarify what kind of difference it truly is trying to make. Be a great place to work where people are inspired to be the best they can be.
Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Maximize long-term return to share-owners while being mindful of our overall responsibilities. Be a highly effective, lean and fast-moving organization. Compared to its mission statement, the vision statement of Coca Cola is far more detailed and finely laid down.
It describes what the company needs to do to achieve sustainable and quality growth. The first P is the people. However, people are not just outside Coca Cola. They are inside too. Coca Cola aspires to be a great workplace where the people can be the best that they can be.
It aspires to be a place where people can perform and achieve. After the people it is the product. The third P is of partnership. Coca Cola considers both customer and suppliers partners.
Both customers and suppliers are a valuable part of its ecosystem.In its vision, mission and values Coca Cola clearly expresses that it is a company made for the people. It is accountable for what it does and believes in doing everything so well that impresses its partners.
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over brands in more than countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and.
Mission, vision & values Vision creates a long-term destination for our business and provides us a ‘Road map’ for winning together with our bottling partners.
Our Mission Our roadmap starts with our mission, which is enduring. It declares our purpose as a Company and serves as the standard against which we weigh Continue reading Mission, Vision and Values. Coca-Cola’s Winning Culture defines the attitudes and behaviours that will be required of everyone at the Company to make Coca-Cola ’s Vision a reality.
Live Our Values Coca-Cola’s values serve as a compass for the Company’s actions and describe how Coca-Cola associates behave in the world. The coca-cola company Finalizes transaction with coca-cola enterprises.
Atlanta, October 3, – The Coca-Cola Company (NYSE: KO) today announced that it has completed the acquisition of the North American operations of Coca-Cola Enterprises (NYSE: CCE) and the sale of the Company’s Norway and Sweden bottling operations to CCE.
The Coca Cola Company Vision To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver: People: Inspiring each other to be the best we can be by providing a great place to work.